The CW TV

The CW Television Network (most commonly referred to as The CW) is an American broadcast television network that is operated by The CW Network, LLC, a limited liability joint venture[1] between CBS Corporation, the former owners of the United Paramount Network (UPN), and the Warner Bros. Entertainment subsidiary of Time Warner, former majority owner of The WB Television Network. The "CW" name is an initialism derived from the first letters of the names of its two parent corporations (CBS and Warner Bros.).

The network made its debut on September 18, 2006, after its two predecessors, UPN and The WB, respectively ceased independent operations on September 15 and September 17 of that year. The CW´s first two nights of programming ? on September 18 and 19, 2006 ? consisted of reruns and launch-related specials. The CW marked its formal launch date on September 20, 2006, with the two-hour premiere of the seventh cycle of America´s Next Top Model. The network´s programming lineup is intended to appeal mainly to young adults between the ages of 18 and 34.[3] The network currently runs programming six days a week: airing Monday through Fridays in the afternoon and in prime time, along with a Saturday morning live-action educational programming block produced by Litton Entertainment called One Magnificent Morning.

The CW Television Network is a successor to The WB and the United Paramount Network (UPN), both of which launched within one week of each other in January 1995, with the former making its debut first on January 11 and the latter premiering six days later on January 16.[4] Both networks, however, can be seen as descendants of the Prime Time Entertainment Network (PTEN), which launched in September 1993 as a joint venture between Warner Bros. Entertainment and Chris-Craft Industries. The two companies later became partners in The WB and UPN (UPN in conjunction with Viacom, The WB in a joint venture with the Tribune Company), with PTEN continuing in operation as a separate syndication service until it folded in September 1997.

UPN and The WB both began just as the Fox network had started to secure a foothold with American television audiences. The two networks launched to limited fanfare and generally mediocre to poor results. However, over the subsequent 11½ seasons, both were able to air several series that became quite popular (such as Buffy the Vampire Slayer, Star Trek: Voyager, 7th Heaven, Dawson´s Creek and Charmed). Towards the end of their first decade on the air, The WB and UPN were in decline, unable to reach the audience share or have the effect that Fox had gained within its first decade, much less that of the Big Three networks (ABC, CBS and NBC).

 

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